Blog: Stay up to Date with the Latest News

Two hands are holding a black clipboard with a resume printed out and clipped to it. The resume has a picture of Olivia Wilson, and has her name and other resume features on it.

Recruitment

How Using Candidate Personas Can Improve Recruiting

As with many job functions these days, recruiting is one that is becoming an increasingly competitive one. Nevertheless, as with many industries, Human Resources and recruitment are also being made increasingly productive and speedy with the use of AI and other forms of technology. And creating candidate personas is no exception to the ways AI is improving recruitment and hiring processes. But what are candidate personas? How can they benefit your recruitment process? And how can you create one with technology? We cover it all in this blog post! What Is a Candidate Persona? In recruitment and other hiring practices,…

Kendra Guidolin24 August 2023

A woman is sitting at a desk in a dark room in her home. Her desk is only lit by a small work lamp and a thin LED strip over her monitors. She has two large screens on her desk under the LED light, and a laptop in front of those screens. She also has a potted plant, a mouse, and some books on her desk. She is facing the monitors, so her face is not shown.

Career advice News

5 Tech Skills Workers Want to Hone

As numerous LinkedIn News stories have shown this week alone, artificial intelligence (AI) is back in the news with updates on how it is affecting businesses and economies world-wide. And as such, many are honing in on the very tech skills workers in AI-related industries use regularly. In an article on how AI is reshaping Canada's workforce, Senior News Editor Riva Gold reports that an increasing amount of Canadians are acknowledging the increased presence of AI in the workplace. In another article, Editor Emma W. Thorne reports that, according to the CEO and chairman of IBM Arvind Krishna, AI will…

Kendra Guidolin24 August 2023

A business man is walking across an empty street at a crosswalk. He is wearing dark trousers, black socks and dress shoes, a light coloured button-up shirt tucked into a black leather belt, a wrist watch, and a tie. He is carrying a black brief case and his black blazer over his shoulder. His head and shoulders are not in shot, but behind him; there are empty streets out of focus behind him.

Leaders' advice

4 Steps toward a Successful Path in Sales

Amidst the ever-fluctuating landscapes of industries and economies, the role of a salesperson stands as an enduring pillar of opportunity and influence. In a realm where risk and reward dance hand in hand, the allure of a successful sales career remains steadfast. As the year 2023 unfolds, the stage is set for individuals to embrace the art of persuasion and engagement like never before. In this era of transformative change, the formula for achieving sales success has evolved, transcending conventional wisdom to encompass a synthesis of knowledge, skills, and individual disposition. So, what is this formula, and how might you…

Kendra Guidolin22 August 2023

News

Toronto High Park Football Club’s Thank You for Sponsorship

This past week, the THPFC's 2008 Boys league thanked Workwolf for their 2023 sponsorship. Boy, do we love supporting local sports.

Kendra Guidolin21 August 2023

Two women are sitting on a sofa in an office setting. One of them is holding a clipboard with a resume on it that says Olivia Wilson with a picture of the woman sitting next to her. The two women are shaking hands, facing each other while seated. The camera is placed at the back of the sofa, so just part of their profiles are visible, but they look happy.

Career advice Recruitment

The Best Business Development Practices for Recruiters

With the great fluctuations in the job market we saw in 2020 and 2021 came a high demand for talent and thus for recruiters. In 2022, as Jack Kelly writes for Forbes, businesses were struggling to find enough workers to meet the new demands at their companies, and as such, are constantly looking for solutions. Now, however, the need for recruiters seems to have dropped back down, demonstrating both the great waves this industry sees and the need for business development practices that you can carry out beyond temporary booms. Just as Greg Savage states in “17 Selling Tips for…

Kendra Guidolin18 August 2023

A young woman is sitting in her living room on the floor with her back against the sofa, typing on her laptop in her lap. She has a word-processing document open and is typing on the keyboard. She is wearing a white button-up shirt, black trousers, and large, black, thin glasses.

Career advice

4 Tricks for Writing a Perfect Cover Letter for Any Job

These days, applying for many jobs is as easy as clicking two buttons (thank you, Easy Apply on LinkedIn!). But what about the cases where Easy Apply is not an option? What about applications that ask for not only a stellar resume, but also the perfect cover letter and thorough work sample, or even a full professional portfolio? It can be a lot to take on, especially if you're desperate and want to apply to numerous job postings. Many, in these cases especially, feel the need to skip the cover letter, since it's arguably the most time-consuming—having to personalize and…

Kendra Guidolin17 August 2023

A man and woman are standing in a grey, modern space with crockery and other kitchenware items in front of them on a table just off screen. The man is selling the woman items, and both are smiling; the woman looks invested in what she is being sold. They are both in business casual clothing and look relaxed.

Leaders' advice

What It Takes to Succeed in Sales: Tips from Stu Schlackman

It's no surprise that many who succeed in sales are competitive by nature—they want to win, and as such, they act quick on their feet to do so. And for many decades, salespeople have been perceived—and even depicted in literature and media—as being pushy, charismatic, and working well under high-pressure. But what many forget or fail to recognize is that not all customers respond to the same kind of sales techniques. In fact, some of the best salespeople in the world base their sales approach on each individual customer. And countless who have been in the industry for long enough…

Kendra Guidolin15 August 2023

A Black woman is dressed in light teal medical scrubs, a winter parka, a grey leopard print scrub cap, a clear face shield, clear medical glasses, and medical gloves. She is holding a cup of coffee and a tote bag and is leaving a subway car at a station.

Uncategorized

Job Market Trends So Far in 2023

For many months following the onset of the COVID-19 pandemic, economists and business experts alike made projections about what the future held for the economy and the job market. And many, for good reason, anticipated a massive recession in 2022 to 2023. But, of course, only time would tell what the actual repercussions of the onset of the pandemic would have years later. Having just passed the mid-year mark in 2023, now's a better time than ever to consider these results—now that the numbers are in. Here are the mid-2023 results, according to a recent report from Yoh written by…

Kendra Guidolin11 August 2023

A man is running outside a sleek, white, modern building in grey trousers, a white shirt, and a grey matching blazer slung over his shoulder. He is also carrying a briefcase or laptop case, and has his head up, as if focused on his trajectory.

Career advice

5 Ways to Improve Your Career Trajectory

You may be proactive with your training and skills upkeep. You may be taking workshops and attending conferences in your field to make sure you're up-to-date with all advancements and expectations of your work. Maybe you even have some of the best ideas and input at your organization. And yet, you may still feel unfulfilled and underwhelmed with your career trajectory as a leader. After all, your hard skills are not all that's necessary to succeed in a given job function. You'll need to examine and consider what soft skills you may or may not be able to improve upon.…

Kendra Guidolin10 August 2023

Unlocking Sales Potential: Leah Borges’ Strategies for Success

20 January 2025

Achieving consistent sales performance isn’t just about hitting quotas—it's about transforming how sellers think, connect, and solve problems. Leah Borges, an expert in sales leadership, training, enablement, and coaching, brings a wealth of experience and strategies to help sales professionals unlock their Sales Potential. In this article, we explore Leah's unique approach to overcoming sales obstacles, building trust with buyers, and developing high-performing sales cultures. The Most Common Barrier: Stop Selling, Start Understanding According to Leah, one of the most significant obstacles holding sellers back is their tendency to focus too much on selling rather than understanding. “Salespeople are always…

Scaling Smarter: Shane Jamison’s Secrets to Sales Hypergrowth

13 January 2025

Scaling a business quickly comes with unique challenges. According to Shane Jamison, Hypergrowth Sales Leader and Sales Coach, the key to sustainable growth is starting with a solid foundation. “You need to nail down the fundamentals of your sales playbook—understanding your ideal customer profile (ICP), buyer personas, and value proposition—before you start adding people to the mix,” Jamison explains. Without this groundwork, rapid growth can collapse under its own weight. By focusing on scalable processes and go-to-market strategies, businesses can avoid building on a “house of cards” and create a stable path to success, paving the way for true sales…

Empowering Leaders with Matthew Sanjari: Building Independence and Profitability

6 January 2025

Matthew Sanjari, Business Coach & Strategic Consultant, begins his coaching journey with a simple yet profound question: “If you got knocked out of your business for 30 days with no contact, what would you come back to?” In his interview with Workwolf, he explains that this question reveals the dependencies that often prevent businesses from operating independently. Sanjari’s PRIME methodology—a three-step system of automation, elimination, and delegation—helps business owners address these vulnerabilities. By focusing on building systems that function without their constant involvement, his approach is all about empowering leaders to move toward greater independence and long-term stability. Focusing on…

Building Business Success: Jason Pond’s Insights on Leadership, Delegation, and Growth

2 December 2024

Jason Pond, a seasoned business coach and entrepreneur and founder of Mountain Freedom Coaching, brings extensive experience in creating successful businesses. His coaching focuses on strategic planning, delegation, leadership development, and mindset shifts. With a proven history of fostering business success and growth through effective leadership and delegation, Jason offers entrepreneurs valuable insights for achieving sustained success. The Entrepreneurial Journey That Shapes Jason Pond’s Coaching Jason Pond’s entrepreneurial path has profoundly influenced his coaching approach. Having managed all facets of business operations—leadership, marketing, and sales—he understands the unique challenges entrepreneurs face. “It’s about identifying gaps and strengthening each part of…

Mastering Sales Simplicity and Client-Centric Approaches: Insights from Tim Wackel

25 November 2024

Tim Wackel, founder and president of The Wackel Group, is a highly sought-after sales speaker with decades of experience. In this interview with Workwolf, he shares valuable insights on simplicity in sales, creating client-focused conversations, and overcoming common challenges faced by sales professionals. Tim's approach emphasizes the power of preparation, compelling value propositions, and asking the right questions to drive sales success. Why Simplicity in Sales Matters Tim Wackel believes that sales is often overcomplicated by professionals who lose sight of their core mission: helping customers solve problems. “Most salespeople make sales too complicated,” he explains. This happens when sellers…

Blog: Stay up to Date with the Latest News

How Using Candidate Personas Can Improve Recruiting

5 Tech Skills Workers Want to Hone

4 Steps toward a Successful Path in Sales

Toronto High Park Football Club’s Thank You for Sponsorship

The Best Business Development Practices for Recruiters

4 Tricks for Writing a Perfect Cover Letter for Any Job

What It Takes to Succeed in Sales: Tips from Stu Schlackman

Job Market Trends So Far in 2023

5 Ways to Improve Your Career Trajectory

Filter

Unlocking Sales Potential: Leah Borges’ Strategies for Success

Scaling Smarter: Shane Jamison’s Secrets to Sales Hypergrowth

Empowering Leaders with Matthew Sanjari: Building Independence and Profitability

Mastering Sales Differentiation and Strategy: Insights from Lee Salz

From Technical Expert to Effective Leader: Navigating Leadership Development with Ron Higgs

Building a Customer-Centric Sales Strategy: Insights from Brooke Greening

Building Business Success: Jason Pond’s Insights on Leadership, Delegation, and Growth

Mastering Sales Simplicity and Client-Centric Approaches: Insights from Tim Wackel

Simplifying Sales Success: Insights from Thomas Ellis

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