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A woman is sitting at a large, wooden desk in an open, airy, modern office space. She is wearing a grey, plaid blazer with the sleeves rolled up, and is facing a laptop on a Zoom call. She is smiling contentedly at the person on the other end of the call.
Leaders' advice

Mastering the Art of the Cold Call

Perhaps one of the most challenging elements of sales, cold calling is a notoriously difficult place to find success—that is, until you've found a practice that consistently and sustainably works for you. And mastering the art of the cold call can be a career-long process (if one even is able to master it at all). "In my honest opinion," Alice Wheaton, business development coach and profitability catalyst says, "only about 4 or 5% of salespeople are elite performers." This, Wheaton notes, is largely due to problems in both training and in growing up in a society that considers certain behaviours, such…
Kendra Guidolin
21 December 2023
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Implement the 4-Day Work Week with Success

In my opinion, blog posts published in January of each year are some of the most interesting posts, specifically because of the predictions they make of the coming year. Take, for example, the Time Magazine article from January that suggested "2023 could finally be the year of the 4-day workweek." And certainly, this strategy has taken off this year in an attempt to reduce rates of burnout—an article by Josh Bersin for Harvard Business Review reports that the number of companies practicing the 4-day work week has "tripled in the last few years." Nevertheless, it seems as though many still…
Kendra Guidolin
14 December 2023
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Career advice

The Top Three Ways to Improve Your Business Strategy

As recent article from Harvard Business Review by Graham Kenny reveals, countless companies fall into one or more of the following traps when executing business strategies: 1) letting too many people weigh in, 2) planning activity without concrete actions, and 3) not establishing means for remaining accountable for execution. And as Kenny suggests, these traps are common and easy to fall into—so easy, in fact, you may not even recognize them until further reflection. So, how can you both acknowledge these traps and therefore improve your business strategy? It all starts with recognizing each of these traps and their root…
Kendra Guidolin
7 December 2023
Career advice

How to Nail Your Response to This Top Job Interview Question

How many times have you been prompted in a job interview to tell the interviewer a "bit about yourself"? Countless websites, including The Muse, Indeed, Resume Genius, Novoresume, and LinkedIn, place this prompt at the number one spot for most common job interview questions. And despite how frequently interviewers offer this prompt—and even how simple it may seem to answer—many candidates struggle to answer this question succinctly. Many assume they need to somehow summarize everything they've written on their resume and cover letter; others think they should expand on their personalities—their hobbies, what they do in their down time, and…
Kendra Guidolin
30 November 2023
Five workers are gathered around a long, modern, wooden desk in a modern, light, and airy office space with large windows on one wall. Four workers are facing each other while working on the long ends of the desk, and a manager is sitting at the head of the table, watching over the staff. All of the workers are dressed in business casual, and they all have laptops in front of them at the desk.
Leaders' advice

Are You the Bottleneck in Your Business?

Recently, we've been seeing a higher demand for blog posts on advice for business owners and entrepreneurs. So, Workwolf Marketing Consultant Lara Kremer has been meeting with some very influential business owners and entrepreneurs alike to ask them what their biggest challenges were and how they overcame them. One such meeting was with Yoon Cannon, a business growth coach and three-time successful business founder, who herself works daily to support entrepreneurs who aim for the kind of success Cannon has found. And of the most common challenges Cannon has learned founders and businesspeople face, the bottleneck effect is one that…
Kendra Guidolin
16 November 2023
A fashionable worker is entering an office building through a revolving door. They are wearing a long pink-mauve wool coat, navy trousers cropped at the ankle, and black flat shoes. They are also carrying a thick leather briefcase with one hand and pushing the revolving door with the other.

Why You Should Rehire a Former Employee

This week, a surprising headline took LinkedIn News by storm: "Why returning hires are coming back." We find this surprising because, as the author of the news article Riva Gold notes, for many, there is a taboo associated with an employee returning to a previous place of work—for employees and employers alike. It seems like a messy practice to take up, no? So, why should you rehire a former employee? We've got some pretty compelling arguments as well as ways to not sever ties when an employee approaches you with a letter of resignation below! Why Employees Are Returning to…
Kendra Guidolin
9 November 2023
Leaders' advice

The Value of a Process and 3 Steps for Sales Training

Recently, we at Workwolf have noticed a huge uptick in the demand for sales professionals. In fact, just this week, a LinkedIn News article by Greg Lewis revealed that the sales industry was one of the most recurrent industries among the top ten most in-demand positions on LinkedIn. And as Steve Trang, a sales trainer extraordinaire, as well as real estate "disruptor" and podcast host, notes, sales can be a very profitable career path if one has the talent and work ethic to make it a long-term career.  But, as Trang recognizes, not everyone will thrive in such a career.…
Kendra Guidolin
3 November 2023
A woman is sitting at a desk writing on a piece of paper with a notebook and her phone out in front of her.
Career adviceRecruitment

Create a Recruitment Roadmap with These 5 Simple Steps

Earlier last month, in a recent article for CNBC, Research Director at Indeed's Hiring Lab Nick Bunker noted that this year's labour market is "getting closer to a marathon pace" in relation to last year's "sprinting" pace. And, crucially, this slowdown is "welcome," Bunker notes; "it’s the only way to go the distance.” Still, employers and job seekers alike need to proceed with care when looking to secure worthy candidates and job positions respectively. Employers in particular must remain agile and competitive to ensure they continue to attract the best candidates. The best way to do so, it seems, is…
Kendra Guidolin
27 October 2023


Ghost applicants

Ghosting job applicants to become illegal in Ontario?

8 May 2024
The practice of job ghosting by companies may soon be outlawed in Ontario. The provincial government is spearheading legislative changes to penalize exploitative employers by proposing to elevate the maximum fines for violating the Employment Standards Act (ESA) to the highest level in Canada. The proposed ESA amendments will mandate larger employers to provide application status updates to interviewed job seekers. They must also disclose in publicly advertised job postings whether a position is currently available or intended to build future candidate pipelines. ESA violations also encompass failure to pay wages, discrimination against employees for taking pregnancy or parental leave, and…
The top employee value-propositions for attracting Gen Z

The Top Employee Value Propositions for Attracting Gen Z

17 April 2024
Explore innovative strategies for attracting Gen Z talent. Gain valuable insights for your talent acquisition playbook.

Navigating the Evolution of Leadership in the Age of AI

9 April 2024
Explore the transformative potential of AI in leadership with Workwolf. Discover strategies for navigating the evolving business landscape while embracing AI as a catalyst for growth and innovation.

Empowering the Future: Unveiling the Essence of Hiring Young Talent

4 April 2024
Explore how companies can navigate the challenges of hiring young talent without extensive experience, focusing on personality traits and potential rather than traditional metrics. Learn about tailored strategies, internship programs, and mentorship initiatives that empower and cultivate the next generation of workforce innovators.
4 Essential Traits to Look for When Hiring Sales Professionals

4 Essential Traits to Look for When Hiring Sales Professionals

20 March 2024
Explore essential traits for hiring top sales professionals and uncover them with our powerful career fit assessment.
How to attract and hire RIBO licensed insurance brokers

How to attract and hire RIBO Licensed Insurance Brokers

13 March 2024
Learn how to craft a job description for RIBO licensed brokers & streamline hiring with Workwolf. Find top talent efficiently!
Leaders' advice

Navigating Sales Training and Development: Insights from a Seasoned Expert

12 February 2024
Explore the dynamic intersection of leadership, learning, and sales in the home improvement industry through the seasoned insights of Chris Boswell. Uncover strategies for effective sales training and development, as Boswell shares his wealth of experience and emphasizes the human touch in every interaction.
Leaders' advice

Revitalizing Sales Teams: Stuart Chant’s Transformative Approach Unveiled

5 February 2024
Explore Stuart Chant's seasoned approach to transforming underperforming sales teams. Discover how he identifies strengths, integrates AI for practical insights, and fosters people-centric leadership, unveiling a holistic strategy for sales success.
Leaders' advice

Mastering Digital Marketing: Unveiling Sales Strategies with Aaron Krygier

4 January 2024
Delve into the world of digital marketing mastery with seasoned Sales Account Manager, Aaron Krygier, boasting over 12 years of experience at Main Street Host.

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