Matthew Sanjari, Business Coach & Strategic Consultant, begins his coaching journey with a simple yet profound question: “If you got knocked out of your business for 30 days with no contact, what would you come back to?” In his interview with Workwolf, he explains that this question reveals the dependencies that often prevent businesses from operating independently. Sanjari’s PRIME methodology—a three-step system of automation, elimination, and delegation—helps business owners address these vulnerabilities. By focusing on building systems that function without their constant involvement, his approach is all about empowering leaders to move toward greater independence and long-term stability.
Focusing on Profitability Over Revenue
Many entrepreneurs equate success with revenue growth, but Sanjari advocates for a profit-first mindset. “Revenue
means little if you’re not profitable,” he explains. Leaders often make the mistake of scaling without controlling
costs or monitoring margins, which can lead to instability. Sanjari’s strategies focus on creating financial systems
that prioritize profitability while reducing reliance on the owner. This shift allows businesses to thrive sustainably,
even in the leader’s absence.
Systems as the Foundation of Predictability and Productivity
For Sanjari, predictability and productivity are the hallmarks of a scalable business. “It’s not just about being busy;
it’s about working smart,” he says. He shares an example of an operations manager who was overpaid for tasks that could
be delegated or automated. By streamlining her responsibilities, the company increased efficiency and job satisfaction
while improving ROI. Additionally, Sanjari highlights the importance of creating predictable workflows, such as automated
client reviews, to drive repeat business and reduce the owner’s operational burden.
Transforming Operators Into Executives
One of Sanjari’s most transformative insights is helping business owners transition from being operators to executives.
“Operators manage; executives strategize,” he explains. By stepping back from day-to-day operations, leaders can focus on
high-leverage activities like prioritizing growth opportunities and aligning the business with their long-term vision. This
shift not only empowers leaders but also enables the entire organization to flourish.
Hiring for Culture, Not Just Skills
When it comes to building a strong team, Sanjari prioritizes cultural alignment over technical competence. “Skills can be
taught; character cannot,” he asserts. By asking situational questions, he uncovers traits like coachability, ownership,
and leadership potential. These qualities ensure new hires are a cultural fit, contributing positively to the company’s
existing dynamics and long-term goals.
Overcoming Stagnation by Focusing on What Matters
Stagnation is a common challenge for business owners, often characterized by feelings of burnout or lack of progress.
According to Sanjari, the solution lies in focusing on responsibilities only the leader can fulfill, such as setting the
vision and driving cultural change. Delegating or automating lower-value tasks allows leaders to concentrate on strategic
priorities, creating a pathway to renewed growth and momentum.
Turning Vision Into Action
To help entrepreneurs turn dreams into actionable plans, Sanjari asks a pivotal question: “What does success look like
for you and your business?” By removing financial metrics from the answer, leaders are encouraged to articulate goals
tied to personal fulfillment and long-term aspirations. This clarity serves as a blueprint for decision-making, ensuring
that business strategies align with the owner’s true vision.
Summary
Matthew Sanjari
Matthew Sanjari’s coaching philosophy centers on empowering business leaders to create independent, profitable, and
scalable organizations. By implementing his PRIME methodology, focusing on profitability, and building systems for
productivity and predictability, Sanjari equips entrepreneurs with the tools to achieve sustainable success. Whether it’s
transforming leadership roles, optimizing team performance, or turning visions into reality, his strategies provide a
clear roadmap for growth and independence.
