Lara Cohen

Achieving consistent sales performance isn’t just about hitting quotas—it's about transforming how sellers think, connect, and solve problems. Leah Borges, an expert in sales leadership, training, enablement, and coaching, brings a wealth of experience and strategies to help sales professionals unlock their Sales Potential. In this article, we explore Leah's unique approach to overcoming sales obstacles, building trust with buyers, and developing high-performing sales cultures. The Most Common Barrier: Stop Selling, Start Understanding According to Leah, one of the most significant obstacles holding sellers back is their tendency to focus too much on selling rather than understanding. “Salespeople are always…

Scaling a business quickly comes with unique challenges. According to Shane Jamison, Hypergrowth Sales Leader and Sales Coach, the key to sustainable growth is starting with a solid foundation. “You need to nail down the fundamentals of your sales playbook—understanding your ideal customer profile (ICP), buyer personas, and value proposition—before you start adding people to the mix,” Jamison explains. Without this groundwork, rapid growth can collapse under its own weight. By focusing on scalable processes and go-to-market strategies, businesses can avoid building on a “house of cards” and create a stable path to success, paving the way for true sales…

Matthew Sanjari, Business Coach & Strategic Consultant, begins his coaching journey with a simple yet profound question: “If you got knocked out of your business for 30 days with no contact, what would you come back to?” In his interview with Workwolf, he explains that this question reveals the dependencies that often prevent businesses from operating independently. Sanjari’s PRIME methodology—a three-step system of automation, elimination, and delegation—helps business owners address these vulnerabilities. By focusing on building systems that function without their constant involvement, his approach is all about empowering leaders to move toward greater independence and long-term stability. Focusing on…

Learn Lee Salz’s strategies on Sales Differentiation, aligning sales goals, and finding the right talent to win more deals.

Ron Higgs shares insights on leadership development and overcoming challenges engineers face in executive roles

Discover Brooke Greening’s insights on building trust, serving customer needs, and fostering accountability in sales conversations.

Jason Pond, a seasoned business coach and entrepreneur and founder of Mountain Freedom Coaching, brings extensive experience in creating successful businesses. His coaching focuses on strategic planning, delegation, leadership development, and mindset shifts. With a proven history of fostering business success and growth through effective leadership and delegation, Jason offers entrepreneurs valuable insights for achieving sustained success. The Entrepreneurial Journey That Shapes Jason Pond’s Coaching Jason Pond’s entrepreneurial path has profoundly influenced his coaching approach. Having managed all facets of business operations—leadership, marketing, and sales—he understands the unique challenges entrepreneurs face. “It’s about identifying gaps and strengthening each part of…

Tim Wackel, founder and president of The Wackel Group, is a highly sought-after sales speaker with decades of experience. In this interview with Workwolf, he shares valuable insights on simplicity in sales, creating client-focused conversations, and overcoming common challenges faced by sales professionals. Tim's approach emphasizes the power of preparation, compelling value propositions, and asking the right questions to drive sales success. Why Simplicity in Sales Matters Tim Wackel believes that sales is often overcomplicated by professionals who lose sight of their core mission: helping customers solve problems. “Most salespeople make sales too complicated,” he explains. This happens when sellers…

Learn Thomas Ellis's Simplifying Sales approach through relationship-building, clear processes, and handling objections effectively.

Discover Julian Sado’s expert insights on Sales Leadership, growth mindset, and authentic communication to build agile, high-performing sales teams.