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Kendra Guidolin

A woman is sitting at a large, wooden desk in an open, airy, modern office space. She is wearing a grey, plaid blazer with the sleeves rolled up, and is facing a laptop on a Zoom call. She is smiling contentedly at the person on the other end of the call.
Mastering the Art of the Cold Call Leaders' advice

Mastering the Art of the Cold Call

Perhaps one of the most challenging elements of sales, cold calling is a notoriously difficult place to find success—that is, until you've found a practice that consistently and sustainably works for you. And mastering the art of the cold call can be a career-long process (if one even is able to master it at all). "In my honest opinion," Alice Wheaton, business development coach and profitability catalyst says, "only about 4 or 5% of salespeople are elite performers." This, Wheaton notes, is largely due to problems in both training and in growing up in a society that considers certain behaviours, such…
Kendra Guidolin
21 December 2023
A woman wearing a brown blazer and khaki-coloured trousers is crossing a busy city street at a cross-walk, carrying a laptop case in one hand. The sun is low, shining on her at street-level, suggesting the end of a working day.
Implement the 4-Day Work Week with Success FeaturedNews

Implement the 4-Day Work Week with Success

In my opinion, blog posts published in January of each year are some of the most interesting posts, specifically because of the predictions they make of the coming year. Take, for example, the Time Magazine article from January that suggested "2023 could finally be the year of the 4-day workweek." And certainly, this strategy has taken off this year in an attempt to reduce rates of burnout—an article by Josh Bersin for Harvard Business Review reports that the number of companies practicing the 4-day work week has "tripled in the last few years." Nevertheless, it seems as though many still…
Kendra Guidolin
14 December 2023
A woman is standing in front of a vertical whiteboard, explaining her strategies to a man seated at the desk nearby. They're both in corporate attire and are meeting one-on-one in a sunny boardroom with large windows and modern fixtures.
The Top Three Ways to Improve Your Business Strategy Career advice

The Top Three Ways to Improve Your Business Strategy

As recent article from Harvard Business Review by Graham Kenny reveals, countless companies fall into one or more of the following traps when executing business strategies: 1) letting too many people weigh in, 2) planning activity without concrete actions, and 3) not establishing means for remaining accountable for execution. And as Kenny suggests, these traps are common and easy to fall into—so easy, in fact, you may not even recognize them until further reflection. So, how can you both acknowledge these traps and therefore improve your business strategy? It all starts with recognizing each of these traps and their root…
Kendra Guidolin
7 December 2023
How to Nail Your Response to This Top Job Interview Question Career advice

How to Nail Your Response to This Top Job Interview Question

How many times have you been prompted in a job interview to tell the interviewer a "bit about yourself"? Countless websites, including The Muse, Indeed, Resume Genius, Novoresume, and LinkedIn, place this prompt at the number one spot for most common job interview questions. And despite how frequently interviewers offer this prompt—and even how simple it may seem to answer—many candidates struggle to answer this question succinctly. Many assume they need to somehow summarize everything they've written on their resume and cover letter; others think they should expand on their personalities—their hobbies, what they do in their down time, and…
Kendra Guidolin
30 November 2023
Five workers are gathered around a long, modern, wooden desk in a modern, light, and airy office space with large windows on one wall. Four workers are facing each other while working on the long ends of the desk, and a manager is sitting at the head of the table, watching over the staff. All of the workers are dressed in business casual, and they all have laptops in front of them at the desk.
Are You the Bottleneck in Your Business? Leaders' advice

Are You the Bottleneck in Your Business?

Recently, we've been seeing a higher demand for blog posts on advice for business owners and entrepreneurs. So, Workwolf Marketing Consultant Lara Kremer has been meeting with some very influential business owners and entrepreneurs alike to ask them what their biggest challenges were and how they overcame them. One such meeting was with Yoon Cannon, a business growth coach and three-time successful business founder, who herself works daily to support entrepreneurs who aim for the kind of success Cannon has found. And of the most common challenges Cannon has learned founders and businesspeople face, the bottleneck effect is one that…
Kendra Guidolin
16 November 2023
A fashionable worker is entering an office building through a revolving door. They are wearing a long pink-mauve wool coat, navy trousers cropped at the ankle, and black flat shoes. They are also carrying a thick leather briefcase with one hand and pushing the revolving door with the other.
Why You Should Rehire a Former Employee News

Why You Should Rehire a Former Employee

This week, a surprising headline took LinkedIn News by storm: "Why returning hires are coming back." We find this surprising because, as the author of the news article Riva Gold notes, for many, there is a taboo associated with an employee returning to a previous place of work—for employees and employers alike. It seems like a messy practice to take up, no? So, why should you rehire a former employee? We've got some pretty compelling arguments as well as ways to not sever ties when an employee approaches you with a letter of resignation below! Why Employees Are Returning to…
Kendra Guidolin
9 November 2023
The Value of a Process and 3 Steps for Sales Training Leaders' advice

The Value of a Process and 3 Steps for Sales Training

Recently, we at Workwolf have noticed a huge uptick in the demand for sales professionals. In fact, just this week, a LinkedIn News article by Greg Lewis revealed that the sales industry was one of the most recurrent industries among the top ten most in-demand positions on LinkedIn. And as Steve Trang, a sales trainer extraordinaire, as well as real estate "disruptor" and podcast host, notes, sales can be a very profitable career path if one has the talent and work ethic to make it a long-term career.  But, as Trang recognizes, not everyone will thrive in such a career.…
Kendra Guidolin
3 November 2023
A woman is sitting at a desk writing on a piece of paper with a notebook and her phone out in front of her.
Create a Recruitment Roadmap with These 5 Simple Steps Career adviceRecruitment

Create a Recruitment Roadmap with These 5 Simple Steps

Earlier last month, in a recent article for CNBC, Research Director at Indeed's Hiring Lab Nick Bunker noted that this year's labour market is "getting closer to a marathon pace" in relation to last year's "sprinting" pace. And, crucially, this slowdown is "welcome," Bunker notes; "it’s the only way to go the distance.” Still, employers and job seekers alike need to proceed with care when looking to secure worthy candidates and job positions respectively. Employers in particular must remain agile and competitive to ensure they continue to attract the best candidates. The best way to do so, it seems, is…
Kendra Guidolin
27 October 2023
A salesperson is shaking the hand of another person wearing a lab coat or long blazer with a button-up underneath it. They are both standing in a modern-looking office in front of a large window that looks onto a cityscape. Only their arms are in the shot, along with a desk that holds a laptop, a clipboard, folders, and other paperwork.
Take Your Sales Career beyond Just Selling Leaders' advice

Take Your Sales Career beyond Just Selling

With sales as competitive and a company's success as critical as ever before, we at Workwolf have been diving into ways you can improve your sales tactics. And one of the most common themes that comes up time and again is the need for going beyond just selling in the sales industry. Keith Snowden, for one, has been working in the med-tech industry for over 20 years and recognizes "This is not selling widgets" when it comes to live-saving technology. "What you're dealing with," he says, "is a very customer-concentric and patient-concentric business, which requires a high degree of technology…
Kendra Guidolin
19 October 2023
Two businessmen are facing each other, shaking hands and smiling gently. There is one other person looking on at them shaking hands. They are all in a neutral, contemporary-looking office space with a modern, wooden, warm-toned lamp in the background and light, clean walls.
The Top 4 Tricks for Sales Managers Leaders' advice

The Top 4 Tricks for Sales Managers

When Lara, our internet marketing consultant, meets with Dan Hollis over Microsoft Teams, one thing becomes immediately clear—just as his website suggests—"Some people are just born to sell." With years of experience in radio and media, Hollis has an enchanting ability to instantly connect with his audiences and capture their attention. But of course, like the art of magic itself, sales is not inherently all innate, even in those meant for the industry. With over 30 years of experience in sales, Hollis has seen it all and knows what it takes to truly master the art of sales, including the ability…
Kendra Guidolin
13 October 2023
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